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TRUE GEMS

CLIENT

Jacques

TYPE OF CLIENT

Jewellery

CATEGORY

Social Media, Campaign, Print

BRIEF

Jacques, a luxury jewelry brand known for its timeless elegance and craftsmanship, sought to enhance its online presence, engage a broader audience, and boost sales through an integrated digital marketing strategy. The goal was to establish Jacques as a modern yet classic choice in the competitive jewelry market.

WHAT WE DID

  • Social Media Management: Curated visually stunning content showcasing Jacques' collections, emphasizing elegance and craftsmanship, while engaging with audiences across platforms.

  • Meta Ad Campaigns: Designed and executed highly targeted advertising campaigns to drive brand awareness, traffic, and conversions, leveraging demographic insights and retargeting strategies.

  • Branding Overhaul: Refined the visual identity, creating a cohesive brand aesthetic through updated logos, typography, and color schemes, resonating with the target market's preferences.

RESULT

  • Achieved a 35% increase in online engagement within the first three months.

  • Meta ad campaigns delivered a 4x return on ad spend (ROAS).

  • Enhanced brand perception through a 15% increase in direct inquiries and a noticeable uptick in both online and in-store sales.

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