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THE OTHER SIDE

CLIENT

Museum of Contemporary Art

TYPE OF CLIENT

Art

CATEGORY

Social Media, Campaign, Branding

BRIEF

The Museum of Contemporary Art aimed to amplify its digital presence, attract a younger audience, and drive foot traffic to exhibitions. They sought a strategic partner to revamp their social media, execute targeted Meta ad campaigns, and enhance their overall branding.

WHAT WE DID

  • Social Media Management: Curated engaging content with a focus on storytelling and visual appeal to highlight exhibits and artists.

  • Meta Advertising: Ran targeted ad campaigns with carousel ads, event promotions, and lead-generation strategies to capture new audiences.

  • Branding: Refreshed brand elements, including a cohesive visual identity and tone of voice, aligning with the museum's contemporary essence.

RESULT

  • Engagement: Increased social media interactions by 35%.

  • Reach: Meta campaigns reached over 500,000 potential visitors within target demographics.

  • Footfall: Achieved a 20% increase in museum attendance during promoted exhibitions.

  • Brand Growth: Enhanced brand recall and a stronger connection with the target audience.

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